AMAZON A+ CONTENT COPYWRITING
Give Customers More Reasons to Believe in the Product
A+ Content creates space to communicate what cannot always be explained within the main listing. It can demonstrate product benefits, explain important differences, establish brand credibility and help customers understand which product is right for them.
The copy and imagery need to work together.
WHAT GOOD A+ CONTENT SHOULD DO
Expand the Product Story and Build Confidence
A+ Content should not simply repeat the bullet points in a larger format. Use it to:
Demonstrate Benefits
Answer Questions
Explain Details
Differentiate
Compare Options
Build the Brand
Copy and Design Need to Be Planned Together
Each A+ Content module should have a clear purpose and work as part of a coherent product story.
01
Establish the Core Promise
Hero image plus one concise message explaining the primary customer value.
02
Demonstrate the Benefits
Visual sections connecting product features with real-world use.
03
Explain
the Details
Information customers may need before making a final decision.
04
Differentiate
Communicate why the product is different from competing options.
05
Build the Brand
Introduce the values, expertise or story behind the product.
BRAND STORY CONTENT
More Than a Product
Products are increasingly evaluated within the context of the brand behind them.
A Brand Story can help communicate:
- 1why the business exists
- 2what it believes
- 3
what makes its products different - 4and why customers should have confidence in the brand.
The result should feel authentic rather than like a generic corporate mission statement.
